HARBINGER
We’re a global firm specializing in scalable B2B business development.
Strategy | Process | Execution
Biz Dev Playbook
Develop a scalable methodology from top to bottom of the biz dev funnel.
Lead Generation
Drive qualified meetings with potential partners predictably and repeatedly.
Content Development
Develop content to create urgency and shorten complex deal cycles.
Implementation
Empower your team to implement and embrace your biz dev playbook.
Harbinger client Quantilope named a Top 50 Fastest Growing Tech Company by Deloitte
Deloitte’s Fast 50
Congratulations to Harbinger client Quantilope
“ We found the greatest value with Harbinger…was in complementing and enabling our growth to help us avoid the many mistakes we could have made. Now we’re ready to scale up our efforts and Harbinger played a big part as a trusted partner in that process. ”
- Thomas Fandrich, Co-Founder, Quantilope
"We look for the type of sales and marketing process that Harbinger builds when we consider investing in a company.”
- Sumeet Shah, VC, Swiftarc Ventures
What We Do
Playbook Development
Develop a replicable process from top to bottom of the biz dev funnel to allow your business to scale.
Whether you’re launching a new product, entering a new market, or need to retool your entire biz dev process, we develop go-to-market strategies and full funnel biz dev processes that set your business apart.
-Market Segmentation
-Value Proposition Development
-Competitive Analysis
-Customer Discovery
-Partner Narrative Development
-Biz Dev Funnel Process Development
-Sales Ops Process Development
-Business Model and Pricing Development
Lead Generation
Drive qualified leads with your target partners in a predictable and repeatable way to fill your biz dev funnel.
Too many businesses over-rely on opportunistic strategies to fill their funnel. We develop and implement a lead gen playbook that allows you to generate predictable leads to fill your biz dev funnel.
-Identify lead gen channels
-Implement necessary lead gen tools (e.g. automation, tracking, analytics, etc.)
-Develop copy and creative for all lead gen campaigns
-Handle prospect objections to ensure meetings are put on the calendar
-Empower your team members to integrate scalable lead generation strategies into their workflow
Content Development
Develop content that creates urgency and shortens your sales cycle.
Content marketing is valuable, but approaching content solely through a market lens is often insufficient in meeting the needs of high performing business developers. We focus on biz dev enablement content that pushes deals through the funnel, creates urgency, and helps close deals.
-Meeting Scripts
-Buyer Empowerment Guides (e.g. Resources to Achieve Concensus)
-Decks & One Pagers
-Proposals
-Email Cadences
-Drip Campaign Content
-Objection Handling Docs
Implementation
Attract the best people and empower team members to embrace your biz dev playbook.
In a candidate driven market, hiring is a major challenge for many biz dev teams. And once a team is in place, driving adoption of scalable biz dev strategies can be even harder. We help you build a solid foundation to attract the best people and drive change management across your team.
-Team training in all aspects of your biz dev playbook (includes formal instruction, role playing, shadowing, etc.)
-Headcount Planning
-Role Scoping & Developing a Hiring Process
-Compensation & Incentive Plan Development
-Leadership Coaching
We’re based in the heart of New York City’s flatiron district.
We also have offices in San Francisco, London, and Cape Town.
Clients & Partners
We specialize in working with technology businesses in growth mode—from late-stage startups to Fortune 1000 brands.
International tech companies entering the US market
Firms entering a new business line or launching a new product
Companies needing to retool their business development process
Accelerators, investors, and governments providing support to portfolio companies
We’ve helped clients build relationships with 90% of Fortune 500 brands.
SELECT CLIENT TESTIMONIALS
“I work with them daily and can only say stellar things about their dedication and professionalism. Harbinger has been instrumental in getting us where we are today with big partners like Citi.”
“You’ve taught our team so much and truly transformed our long-term approach to sales. The strategies and sales optimizations we’ve learned have made an immediate impact!”
“At first, I thought you were just ‘outsourcing.’ I quickly realized that you bring the best of an internal team without the drawbacks...and lot of added value in the process.”
Case Studies: Learn How We Drove a 3X Increase in Client Revenue
Building/Implementing Quantilope's Growth Engine
Creating Motionlab's BD Strategy
"I was skeptical at first about hiring consultants, but you’ve completely changed our business….Plus you’ve built a long-term foundation for growth.” - VP of Sales, Fortune 500 Brand
Case Study: Strategic Playbook
We set up a 'Challenger' method of lead generation and direct selling for a B2B SaaS platform, which resulted in a 12x increase in meetings per month. The process included the development of the messaging, lead lists, sales deck, case studies, buying guides and other supporting materials to control the sale. They now have a ~10% deal closure rate on a $60k per year average deal size SaaS product.
Case Study: Enterprise AI
We focused on filling the top of the funnel with an account-based approach to average ~8-12 meetings per week. Earlier in the year, Amazon and Microsoft had entered their space and they hired us to help them shift their focus from large enterprise to SMB.
Case Study: Scaling B2B SaaS
Our biggest milestones were 8 - 9 meetings per week off of a 4% meeting conversion rate (we aim for 3% typically) with potential customers, and closing a $2.4M deal within 9 months, which allowed us to double the client’s average deal size as they refined the product, their customer success processes, and their product/market fit.
Meet Our Exec Team
Our global team spans three continents and is overseen by our eight-member executive team—comprised of biz dev leaders with deep operational experience in technology, having worked with a combination of Fortune 500 brands and high-growth tech companies.
Let's Scale Together
