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Harbinger Strategy


[hahr-bin-jer] 

n. One that pioneers or initiates major change
n. A messenger with good news of the future

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Harbinger Strategy


[hahr-bin-jer] 

n. One that pioneers or initiates major change
n. A messenger with good news of the future

Welcome to Harbinger.


 

 

Welcome to Harbinger. We’re a consulting, implementation, and training firm at the intersection of business development and technology.

We don’t just come up with great ideas. We help make them a reality.

How? We devise innovative, results-driven solutions to generate revenue. But we don't leave you to figure out implementation yourself. We're there every step of the way to execute the ideas we propose. 

Welcome to Harbinger.


 

 

Welcome to Harbinger. We’re a consulting, implementation, and training firm at the intersection of business development and technology.

We don’t just come up with great ideas. We help make them a reality.

How? We devise innovative, results-driven solutions to generate revenue. But we don't leave you to figure out implementation yourself. We're there every step of the way to execute the ideas we propose. 

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What We Do


What We Do


For Startups

We specialize in helping disruptive entrepreneurs and high-growth startups to quickly scale their businesses. Our methodology provides a step-by-step approach to structuring the sales process. 

Specifically, we offer curated and tailored strategic services in:

  • Competitive Mapping
  • Customer Discovery
  • Revenue Model Development & Refinement
  • Outbounding
  • Sales Narrative Development
  • Sales Process Engineering
  • Sales Team Structuring
  • Collateral Development
  • Pitching
  • Proposal Development

For Corporations

We work with large brands and media firms to help foster intrapreneurship within their businesses, applying a start-up minded approach to solve strategic problems and implement ambitions initiatives. 

Some of our recent projects have included:

  • Partnership Development
  • Ambassador Program Launch
  • Digital Strategy Implementation
  • Social Media Listening

Training & Development

We offer training and development courses for startups, career switchers, and salespeople interested in a refresher on the latest sales tools and methodologies. Using interactive actives, engaging video content and real case studies from diverse industries, our curriculum is being taught in classrooms around the country. 

Our courses cover:

  • Lead Generation Strategies
  • Marketing Email Outreach
  • Developing and Presenting Pitch Decks
  • Developing Winning Proposals
  • Phone Outreach Strategies
  • Partnership Development Fundamentals
  • Structuring a Sales Team
  • The Art of Persuasion & Negotiating 
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The Team


The Team


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Matt Listro

Co-Founder

Matt Listro brings extensive experience in business development and sales. Prior to founding Harbinger, he helped build the business development and strategy team at Crowdtap, a venture-backed brand content platform that’s consistently recognized by Inc., Fortune, and others as one of the fastest growing firms in America. Matt brought on and managed partnerships with 50+ top brands including GE, J&J, P&G, Sony Pictures, and Kraft.

Prior to Crowdtap, he managed business development initiatives for MAXIMUS, a publicly-traded program management and consulting firm, helping MAXIMUS expand into Europe. Matt also teaches at General Assembly. He graduated from Brown University and Columbia Business School with Dean’s Honors. 

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Jessica Rubin

Co-Founder

Jessica Rubin has a deep understanding of the media industry. Most recently, she led digital strategy for Katie Couric, both at Yahoo News and at ABC. Her work included overseeing all digital and social media strategy and implementation and managing relationships with brand partners including Dove, CVS and Ford. 

Previously, Jessica was a producer at Fox Business and managed digital at CNN’s morning show. At CNN, Jessica helped pioneer the network’s social media and digital strategy. 

Jessica graduated with honors from Cornell University and from Columbia Business School with Dean’s Honors.