What We Do
Playbook Development
Develop a replicable process from top to bottom of the biz dev funnel to allow your business to scale.
Whether you’re launching a new product, entering a new market, or need to retool your entire biz dev process, we develop go-to-market strategies and full funnel biz dev processes that set your business apart.
-Market Segmentation
-Value Proposition Development
-Competitive Analysis
-Customer Discovery
-Partner Narrative Development
-Biz Dev Funnel Process Development
-Sales Ops Process Development
-Business Model and Pricing Development
Lead Generation
Drive qualified leads with your target partners in a predictable and repeatable way to fill your biz dev funnel.
Too many businesses over-rely on opportunistic strategies to fill their funnel. We develop and implement a lead gen playbook that allows you to generate predictable leads to fill your biz dev funnel.
-Identify lead gen channels
-Implement necessary lead gen tools (e.g. automation, tracking, analytics, etc.)
-Develop copy and creative for all lead gen campaigns
-Handle prospect objections to ensure meetings are put on the calendar
-Empower your team members to integrate scalable lead generation strategies into their workflow
Content Development
Develop content that creates urgency and shortens your sales cycle.
Content marketing is valuable, but approaching content solely through a market lens is often insufficient in meeting the needs of high performing business developers. We focus on biz dev enablement content that pushes deals through the funnel, creates urgency, and helps close deals.
-Meeting Scripts
-Buyer Empowerment Guides (e.g. Resources to Achieve Concensus)
-Decks & One Pagers
-Proposals
-Email Cadences
-Drip Campaign Content
-Objection Handling Docs
Implementation